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Taylor Steele on Fatherhood, Surf, and Time Well Spent

Taylor Steele on Fatherhood, Surf, and Time Well Spent

This Father’s Day, Maxum teams up with legendary surf filmmaker Taylor Steele and his daughter Jaiden to celebrate time well spent. Shot along the Californian coast, the campaign captures the balance between adventure and family — with Taylor’s signature Maxum watch built to keep pace with both.

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Making Waves: Inside Hockey Dad’s Rolling Stone Feature & Their Maxum Collaboration

Making Waves: Inside Hockey Dad’s Rolling Stone Feature & Their Maxum Collaboration

Discover the story behind the Hockey Dad x Maxum watch collaboration, as featured in Rolling Stone. Go behind the scenes with the surf-rock duo and director Taylor Steele to see how music, fashion, and adventure collide in this limited-edition collection.

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Maxum Turns 25: A Legacy of Time, Culture, and Innovation

Maxum Turns 25: A Legacy of Time, Culture, and Innovation

For 25 years, Maxum has been more than just a watch brand—it has been a cultural movement. Since its inception, Maxum has distributed over 750,000 watches globally, making its mark on wrists from the beaches of Australia to the streets...

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